Signage and Perception in Dynamic Architectural Spaces

This article explores signage design through an interdisciplinary lens, situated at the intersection of architecture, graphic design, perceptual psychology, and semiotics. The starting point is the case study of the Branding UAUIM visual identity project, through which the authors examine the concept of the “dynamic space” — a flexible, interactive, and continuously transforming environment, particularly characteristic of academic settings.

The approach goes beyond a purely technical analysis, addressing the architectural experience and the potential of simple visual elements to shape users’ expectations in their exploration of space. Perceptual dynamics are defined by the overlap between the mental image constructed a priori by the signage and the direct experience of physical space.

The methodology employed for this research incorporates theories of spatial interaction and perception, with emphasis on phenomenological approaches and models of adaptive spaces. The research is structured on three levels: theoretical — presenting key concepts; methodological — detailing the research methods used; and applicative — offering case studies and concrete examples.

The conclusions highlight that signage not only facilitates spatial orientation but also plays a vital role in constructing an iconographic identity of space. In the academic context, the graphic component of signage should not be seen merely as a functional tool for managing everyday mobility, but also as a means of fostering a sense of belonging and continuity. Thus, the article demonstrates that signage systems function as active hermeneutic mechanisms, shaping both the interpretation and the experience of space in a meaningful way.