ro | en
ArgumentNo. 14/2022

Perceptions of the New Workplace: Between Company Identity and Individual Identity

https://doi.org/https://doi.org/10.54508/Argument.14.06

  • / PhD. stud. arch., “Ion Mincu” University of Architecture and Urbanism, Bucharest, RO

Abstract

The office space is subject to a continuous process of adaptation to a changing society. Developments in information and communication systems, climate change, globalization and, more recently, the pandemic are adding unprecedented challenges to workspace design. In the age of decontextualisation, when all buildings look similar, the employer’s position and attractiveness on the market are harder to achieve and maintain than ever before. There is a trend towards the establishment of a corporate culture that counteracts uniformity and creates unique images. The present paper aims to identify the interdependent individual-corporate relationship by analyzing contemporary office interior projects and to set out some directions for the implementation of symbolic, authentic, specific spaces that satisfy the desires of the individual and help them resonate and identify with a space in accordance with the contemporary forms of working.

Keywords

workspace, corporate culture, identity, materiality

Download

References

  1. Anon. 2019a. „Der Leuchtturm unter den Arbeitswelten Wörwag Headquarters”. ifgroup.de. Preluat în 30 aprilie 2022 (https://ifgroup.org/de/projekt/13585/woerwag-headquarters/).
  2. Anon. 2020b. „Das WIR gewinnt. Aktion Mensch Headquarters”. ifgroup.de. Preluat în 30 aprilie 2022 (https://ifgroup.org/ de/projekt/14320/aktion-mensch-headquarters/). de Botton, A. 2019. Alain de Botton, Work and emotional intelligence.
  3. Habscheid-Führer, T., și Grothaus C.J. 2016. Über den Zusammenhang von Unternehmenskultur und Architektur. Wiesbaden: Springer Fachmedien.
  4. Heidegger, M. 1995. Originea operei de artă. București: Humanitas.
  5. Kim, Y. 2013. „On Flexibility in Architecture Focused on the Contradiction in Designing Flexible Space and Its Design Proposition”. Architectural Research 15(4):191–200. doi: 10.5659/AIKAR.2013.15.4.191.
  6. Klotz, H., Höpfner, R. și Fischer, V. 1985. Moderne und Postmoderne. Architektur der Gegenwart 1960–1980. Braunschweig/ Wiesbaden: Vieweg.
  7. Leach, N. 2016. Uitați-l pe Heidegger. București: Paideia.
  8. Rogers, R. 1997. Cities for a small planet. Faber and Faber Limited.
  9. Romeiß-Stracke, F. 2018. „Rezonanz”. Portal. Preluat în 31 ianuarie 2022 (https://www.hoermann.de/portal/ portal-44-kultur-tourismus/de/resonanz/).
  10. Rosa, H. 2016. Resonanz. Eine Theorie der Weltbeziehung. Frankfurt am Main: Suhrkamp.